Amy Childs


Amy Childs Overview

Amy Childs, 23, is originally from Barking and relocated to Brentwood, Essex at the age of six. She attended Raphael’s Independent Private School and being the model pupil Amy excelled in French as well as holding the responsibility of being Head Girl. Her only ‘flaw’ at school was wearing too much make-up!. Amy is admired and recognized for her sense of style, personality, ‘Essex’ vocabulary and the popularizing of ‘vajazzaling.’

Miss Childs has since parted ways with ‘The Only Way Is Essex’ but has weekly presenting slots on the nation’s much loved ‘This Morning’ on ITV1 and is now launching her own reality show ‘All About Amy’ to appear on Channel 5. Amy also came a fantastic fourth in ‘Celebrity Big Brother’ 2011 and has appeared on shows such as ‘8 Out Of 10 Cats’ and ‘Alan Carr’s Chatty Man.’

Checkout Amy’s website on


Project Overview

Protechmedia were contracted to build a new magento based ecommerce website that would sell all Amy’s range of fashion clothing and accessories. Additional requirements were to provide multi group based pricing and checkouts allowing for singular and bulk orders via wholesale orders to be processed.

An additional admin bespoke order management system was built to handle the day to day running of the warehouse and provide immediate reports emcompassing all sales reporting requirements.

Additional weekly online marketing via social networking and dynamic newsletters are undertaken to which we send out over 50,000 newsletters to her ecommerce followers with special offers and coupon codes.